One of the questions I get asked most frequently is where I like to shop for Millie and Welles.
It’s taken me a minute, but I now have a solid list of go-to favorites, and I’m here to share them with you as we all get excited for Back to School. This list covers everything from our favorite shop(s) for basics, the best place to score pajamas, to my go-to for special occasions. As always, please share your favorites in the comments!
I could be biased from my ten lucky years getting to working here, but I J.Crew is my go-to shop for the kids. Name a shop that delivers updated classics and fun accessories at a great value — I’ll wait. Their heart pocket t-shirt is so damn good, and I buy their everyday leggings in bulk for Millie. Welles is just old enough to fit into crewcuts (they start at 2T), so we are still in discovery mode, but a few of my first favorites are their garment dye pocket tee, their boy’s henley tee, and their half-zip sweater.
Ralph Lauren — With a leaning towards preppy, this shop is great when I’m looking for clean and classic. For boys, think of button-down shirts, their iconic short sleeve polo, cotton crewneck tee, classic sweatshirt, and sweatpants. For girls, we love their short sleeve polo dress best!
Gap is excellent for all our basics. They have the best undershirts for boys, underwear, and socks.
Maisonette — This store has it all – gear, toys, feeding essentials, you name it. When it comes to the clothing, they have a fantastic edit. What I love about Maisonette is that it’s a place of discovery. I’m always finding new brands here.
Beaufort Bonnet Company — Finding pants that fit Welles has been challenging, so I was thrilled when I discovered the Sheffield pants from Beaufort fit him perfectly. I’ve since become a fan of their adorable Polly play dresses for Millie, their t-shirts and polos for Welles, and their bows for Millie.
Minnow – Minnow has totally nailed it with their swimsuits for both boys and girls. I mean, look at these sweet girls’ swimsuits and these little swim shorts for boys! They also just dropped a BEAUTIFUL NEW COLLECTION TODAY that I think would be PERFECT for back-to-school / Fall. Really, really sweet and extremely well merchandised! Minnow is on the pricier side, but they nail the elevated basics loved by both kids and parents!
Zara – I love Zara for Welles just as much as I do for Millie. Their kids’ section has excellent basics and fun on-trend pieces that are affordable and adorable. Just so good!
We always go for Cat & Jack at Target for the best savings with cute designs. Millie adores her target dresses (for all their colorful patterns), and we love that their dresses start for $8. Such a great option for back to school shopping!
Millie and Welles live in play clothes most of the time, but when the day calls for something “dressier,” it’s usually something from La Coqueta that they’ll be wearing.
Other favorites: Little English, The Tot, Cygnet Child, and Smallable.
I hope this round-up of our favorite brands to shop for back to school / Fall helps make your shopping a little easier!
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